The Unique Challenges of Creative Work
Managing finances in the entertainment industry is a challenging as deliverying a flawless performance. We get it because we have lived it too.
Irregular Income
Freelance work and auditions mean your income can vary dramatically from month to month, making traditional budgeting nearly impossible.
Short-Term Contracts
Project-based work creates income uncertainty. One month you're flush, the next you're waiting for the phone to ring
Career Pivots
Move between disciplines without losing momentum on your finances.
Tax Complexity
Navigate self-assessment, IR35, and allowable expenses with confidence.


Where the Curtain Meets the Calculator
David isn't just a financial adviser who works with creatives; he is one. As an actor and writer himself, he brings a perspective that no textbook can teach.
With over 20 years in financial services — from starting as a Stockbroker to a career in banking at Barclays Wealth, then living in China to work as an expat wealth manager, and then becoming a partner at Prudential (a man from the Pru) before finally opening his own firm in 2018 — David combines institutional-grade expertise with first-hand understanding of the creative life.
Irregular income, short-term contracts, career pivots — he navigates it all because he lives it too. This is financial planning built by someone who understands the rhythm of creative work.
“I understand the anxiety of waiting for the next role, the joy of a successful run, and everything in between. your financial plan should work with that reality, not against it”
— David Ruler
Years in Finance
& Writer
Expertise

Financial Services for Entertainment Professionals
Comprehensive financial solutions designed around the unique demands of creative careers
Budgeting & Cash Flow
strategies designed for variable earnings, helping you smooth out the peaks and troughs of creative work
Income Protection
A financial safety net for when you can't work - because the show must go on, but your bills won't wait.
Tax Planning
Maximise your take-home pay with expert guidance on allowable expenses, reliefs and efficient structuring.
Retirement Planning
Build long-term security even with irregular income. Your future self deserves a standing ovation too
Investment Advice
Grow your wealth strategically with portfolios that understand your unique risk profile and timeline.
Property & Business Finance
From mortgages on irregular income to structuring property and royalties through your business, we connect the right specialists and ensure it works seamlessly with your wider financial plan.

Voices from the Wings.
Testimonials from across the creative industries.
“David understands the creative industries in a way no other adviser does.”
Sarah M.
Actor & Producer


